KSD worked with The Ball Group to develop a cohesive identity around their new book, The Alpha Factor. Targeting Fortune 500 executives, the new websites feature solid, bold colors that help grab attention, while a sleek and minimal layout makes the information easy to digest.
We created two wordpress themes to allow The Ball Group the greatest amount of flexibility, while still conforming to web standards. The first, BallGroup.com is the corporate website, while TheAlphaFactor.com focuses more on the new book.